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Since Uber, the world’s largest ride-hailing company, established a branch in South Africa in 2013, many local African start-ups have also joined in the business. Everyone was thinking about how to localize the business model of Uber and provide passengers with more convenient and affordable solutions for daily communiting in the city. In many parts of Africa, the traffic is very thick, making the “ride-hailing motorbike services” a popular alternative. These on-call small-body motorbikes can drive through cities during rush hours. More importantly, the motorcycle-hailing services charge much less than that of Uber’s and Bolt’s online car services.